PPC Search Engine Internet Marketing & Affiliate Marketing

Developing and testing keywords is imperative to ppc advertising. The first thing you should think about when starting up a PPC campaign is what your target audience is going to be. If you are running a ring tone affiliate campaign than you are obviously targeting a different demographic than you would if you are running a campaign to sell coffee. The important thing to remember is that you are trying to target a person that is already motivated to buy or complete the action that you want them to. For instance advertising under ring tone is going to generate a ton of traffic put probably not a high conversion rate. Where as a keyword like snap yo fingers ring tone is probably going to get you a much higher conversion rate. Since the person typing in the keyword seems to know what ring tone they are looking for this makes it a lot more likely they will purchase a ringtone from the advertiser. There are several different keyword generating tools ,but i strongly recommend you take a look at wordtracker. I use this tool personally and I find it to be superior to google’s keyword tool. I suggest starting out with about 100 long tail keywords, then start to eliminate ones that are not converting and increase the spend on the ones that are. Check us out next week as we will talk about ad copy.